Storytelling is popular, and some would say essential, skill amongst leadership.

Implementing strategy means bringing about change and the way to bring about change is by connecting with people through their hearts and minds. Few things can resonate with people both intellectually and emotionally as a well-told story.

In our three-hour workshop, we look at storytelling from the beginning of recorded time to the boardroom where it is still used to this day. How do stories work? How do you organize your story in a way that conveys the correct message?

The learning experience finishes with participants creating and delivering a story. This provides experience with the process, valuable stage time and targeted feedback.

Key Discussion Points: 

Opening: The Story of Storytelling

• History of storytelling

• Storytelling in the modern workplace

• Neuroscience of Storytelling

Storytelling: Building blocks

• Visuals

• 4 P’s Structure 

Stage time

• Assignment and creation

• Video recorded delivery

• Feedback

Wrap-up

Questions / Summary / Key takeaways 

Trainer Info:

Erik Barnes

After finishing his MBA in 2003 Erik Barnes found his passion in all aspects of people development. As a consultant he worked with assessment, coaching and training clients in a variety of Fortune 500 clients. Starting in 2006 Erik joined Microsoft’s Sales Readiness team where for eight years helped develop and deliver training for sales and marketing staff in the Greater China Region. During this time, he delivered a variety of in-class and virtual trainings for teams in the region and around the world.

Following this Erik was once again involved in the people development consulting during which he designed and delivered courses for clients in industries as diverse as FMCG, automotive, IT and financial services. Erik has taught workshops in Europe, the US as well as around Asia.

Erik’s most recent return to the corporate world was a senior manager at a Big Four firm. For three years Erik helped to design and deliver content as a faculty for the PwC You Plus program. He did this for both B2C and B2B corporate clients. As he was there from the beginning, Erik was involved in many aspects of the marketing and content development as it transformed into a trend setting program.

Erik delivers in English, Chinese or bilingual as to client’s needs. His training delivery style is active, engaging and professional.