Objective:

During this one-day workshop, you will improve your writing skills and confidence. You will know how to target your language, style and tone towards different audiences in order to create the most impact. You’ll be able to get key points across clearly and concisely, ensuring it is easy for the reader to take action. This workshop uses fun, useful group activities to keep the participants engaged and increase the learning transfer.

Key Learning Points:

•  Method: Plan emails using the GAP (Goal, Audience, Points) method

•  Style: Understand different business email styles and know when to apply them

•  Tone:Create an appropriate written tone for your audience

•  Open & End: Write purposeful openings and action focused endings

•  Structure:Learn to structure your writing for the best results

•  Efficiency:Practice writing concisely, precisely and positively

•  Chinglish:Tips to recognize and avoid “Chinglish”

•  Action:Develop an action plan to start applying the writing skills

Date and Time:

Date: 20 May, 2016

Time: 9:30-17:30

Venue:

TBC

Fee:

RMB 1,500/seat

- 10% percent off for two seats

- 15% percent off for three seats or more 

Inquiries and Registration:

Ben Massen, Senior Intercultural Consultant 

Phone: (86) 20 - 2801 6144      (86) 755 - 8662 6569

E-mail: ben.massen@sino-associates.com

Trainer Information:

Trainer: Ben Massen      Language: English

Ben has trained thousands of professionals from over 50 countries in both Greater China and the UK to work, manage and communicate more effectively across cultures. After more than 12 years of experience in training and coaching professional skills in Asia, he has a deep insight into the expectations of professionals with global responsibilities. 

He provides training to improve effectiveness with focuses on effective communication and writing skills, time management and improving personal productivity, presenting across cultures, and facilitating meetings. Clients have noted significant performance improvements following Ben’s programs, particularly in the areas of delivering clear and concise written and verbal communication.

Ben is an experienced experiential learning trainer and is certified in facilitation and debriefing experiential learning by Dr. Roger Greenaway, the world’s leading expert in active reviewing. He applies his experiential learning techniques in all his programs to create an engaging and active learning environment.