E-mail Marketing
-
E-mail Marketing
– Gain the Highest ROI
This practical workshop will demonstrate how results and deliverability of email can be significantly improved by addressing the common issues like, how to design an attractive email? What is the best time to blast out email? How to ensure a good delivery rate in China? And how to catch up the mobile trend in email marketing?
Brief Introduction
Objective:
目标：
Email is one of the most effective means of talking to your customers when carried out properly. This practical workshop will demonstrate how results and deliverability of email can be significantly improved by addressing the common issues like, how to design an attractive email? What is the best time to blast out email? How to ensure a good delivery rate in China? And how to catch up the mobile trend in email marketing? You will have clear understanding of how to design, create and implement successfully email marketing campaigns for your business after attending this workshop.
电子邮件，是品牌与客户沟通最重要的桥梁。本场讲习班将聚焦于电邮营销，通过形式多样、内容丰富的主题演讲及面对面交流，为与会者集中展示电邮营销领域的最新动态和经典案例。与会者可以从中了解如何设计具吸引力的电邮，电邮发送的最佳时间，如何确保电邮到达率，如何利用电邮对消费者的下一步行为作精准的分析和预测，如何令电邮跟上移动互联网步伐等实用资讯。
Expected Audience:
适合对象:
This workshop is ideal for those with basic experience of email marketing who are looking to improve their email campaign result with practical tips, or anyone who has great interest in email marketing.
本讲习班针对对电邮营销有一定认识并旨在寻求更多实践经验，从而提升电邮发送效果的市场人员，或者对电邮营销有浓厚兴趣并希望了解更多的商业人士。
Key learning points:
学习要点:
• The latest market trend and status on email marketing
• 电邮营销的最新趋势
• Successful factor on a good email design
• 电邮设计的成功要素
• Email deliverability Dos and Don't’s
• 电邮送达的注意事项
• Email open and click through improvement Dos and Don’ts
• 提高电邮表现的最佳范例及盲区
• Mobile email best practices
• 手机电邮营销最佳范例
• Case studies for famous brands
• 行业最佳案例分享
Agenda:
时间安排:
Date：Friday, June 19, 2015
日期：2015年6月19号，周五
Time：13:30-17:30
时间：下午1:30至5:30
Venue:
地点:
54 Floor, Guangzhou IFC West Tower, No.5 Zhujiang Road West, Guangzhou
广州市天河区珠江新城珠江西路5号广州国际金融中心54层
Fee：
费用：
RMB 780
每位780人民币
Associate Information:
Associate: Vincent Leung Event Language: Chinese - Mandarin
Vincent is key project manager from Radica consulting team, with rich experience on email marketing and client service. With over 4 years in Radica, Vincent maintain a great relationship with over 20 clients from Asia Pacific including Chanel, van cleef arpels, Watsons, Manulife, City of Dreams Macau and Starworld Macau etc. Meanwhile, Vincent had also been invited to PingAn Insurance Group as their email marketing trainer to share the best practices and golden cases on financial industry and gained good word of mouth.
Vincent现任雷克项目经理，是雷克顾问团队中重要一员，拥有丰富的邮件营销行业及客户服务经验。Vincent加入雷克四年，一直与客户密切沟通接触，曾负责过的客户超过20家，其中包括CHANEL，VCA，屈臣氏，宏利保险，以及新濠天地，星际酒店等多家澳门五星级酒店。此外，Vincent也曾参与平安保险的电邮营销培训项目，作为培训讲师，分享电邮营销的最佳实践经验以及金融保险行业在电邮营销方面的策略，受到客户好评。